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Marketing

Advertising With Emojis

In today’s crowded advertising environment everyone is trying desperately to cut out their own slice of the market before their […]

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Market Experiences Instead of Material Goods

With each passing generation new marketing tactics and trends rise and fall to better reach the mature audience of that […]

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Periscope – The most personal marketing opportunity yet?

Social media has incrementally changed marketing by giving businesses the chance to engage with people online in an inherently sociable […]

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The 80-20 Rule of Social Media

In the digital economy businesses don’t have the luxury of choice when it comes to social media, it’s a sort […]

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What Are the Real Costs of OTAs?

I am not one to OTA bash. I do believe they have been overly aggressive and anti-competitive at times, especially […]

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5 Hospitality Trends For 2015

As 2015 rolls past its halfway point some definitive market trends have started to develop in the hospitality industry. These […]

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The Importance of Dialogue in Social Media

The effectiveness of mass media in marketing has been shown time and time again with iconic ads from companies like […]

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The Three Ways You Should Be Using Social Media

In today’s market the use of social media has made a shift from luxury to necessity. Social media has become […]

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Snapchat is Becoming the Modern Travel Guide

Since the beginning of time people have been traveling and sharing stories about their adventures with whoever they meet along […]

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