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Marketing

The Importance of Video Marketing

YouTube is the second biggest search engine 100 hours of video are uploaded on YouTube every minute 6 billion hours […]

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ITB Berlin 2014

ITB Berlin, The World’s Leading Travel Trade Show, kicks off 5th March and ends on 9th March. ITB Berlin started […]

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OTAs – Friend or Foe?

We recently conducted a survey of 288 hostels, hotels and guest houses to investigate the impact of OTAs on the […]

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Creating an emotional connection with consumers

“People will forget what you said. People will forget what you did. But people will never forget how you made […]

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2014 digital marketing resolutions

Music to any hotelier’s ears is that 2014 is expected to be yet another great year in hospitality. To help […]

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Umi at the WTM

October was a busy month for Umi Digital, with the Annual Hotel Conference (16-17th) and Independent Hotel Show(30-31st), as well […]

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Taking Advantage of Social Media

The travel industry is the number one industry that benefits from social media. Social media allows for trip planning, sharing, […]

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‘Taking TripAdvisor to the Next Level’ by Thoughtfully

TripBarometer, the world’s largest accommodation and traveller survey, stated this year that 93% of consumers allow their travel plans to […]

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The importance of a Unique Selling Point

Marketing your business or product is always a difficult task but establishing your unique selling point (USP) can be key […]

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