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The True Purpose of Social Media

04 September 2013


It’s no surprise that there are many businesses that use Social Media nowadays. These businesses often make the mistake forgetting what the true purpose of Social Media is. So we ask the question: ‘What is the true purpose?’

Facebook, Twitter, Instagram, Google plus; some terms in the Social Media world that we can’t ignore anymore. More and more businesses see profit potential in the billion Social Media users on the internet. And, those businesses are right. There’s a ton of money to be made from Social Media, if it is used  the right way.

Marketing and advertising through Social Media can be quite easy when you know what users are looking for. We live in an experience economy where value and trust are important aspects for the potential customer purchasing a product. Customers don’t want to buy just a product anymore. Customers want to  buy a lifestyle. And, they want to know everything about the product before purchasing. With this in mind, it’s important to interact and  participate with the potential customer.

The big mistake that businesses make when using Social Media is that they only throw information on the users without any interaction. Throwing tones of information on Social Media doesn’t work. People might read it, but they definitely won’t remember it or tell other people about it. With interaction, participation and passion in your  internet platforms you will attract and capture your users.

So the original purpose of Social Media is not only for you to communicate with other people. It’s also an effective tool for business promotion. It’s not only a way to let people know that you exist, but to get to know your audience. And when you do, you surely will be successful.


If you always keep the true purpose of Social Media in mind, people will keep following you and become interested in your product. Good luck!


For more information on this topic please see out latest article here!

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