In today’s digital landscape, protecting your brand online is more important than ever. A brand protection digital ad campaign is a type of online advertising that helps to protect a hotel’s brand by preventing competitors, counterfeiters, or other unauthorised entities from using the hotel’s trademarked name or image to mislead potential customers.
In this blog post, we’ll explore what a brand protection digital ad campaign is and give examples of how a hotel might implement one.
What is a Brand Protection Digital Ad Campaign?
A brand protection digital ad campaign is an online advertising campaign that focuses on preventing competitors, counterfeiters, or other unauthorised entities from using a hotel’s trademarked name or image. The campaign typically involves using search and social media advertising to target specific keywords or phrases that are associated with the hotel’s brand.
For example, if a hotel has trademarked its name or logo, a brand protection digital ad campaign might target online searches for those terms, and display an ad that alerts customers that unauthorised entities are using the hotel’s name or logo without permission.
Examples of Brand Protection Digital Ad Campaigns for Hotels
Search Engine Ads
Search engine ads are a powerful tool for a brand protection digital ad campaign. By bidding on keywords and phrases that are associated with a hotel’s brand, a hotel can prevent unauthorised entities from using those keywords in their own ads.
For example, a hotel might bid on its own name as a keyword and set up ads that say “Book Direct with [Hotel Name]” or “Official [Hotel Name] Website.” These ads can help to steer potential customers away from unauthorised sites and towards the hotel’s official website.
Social Media Ads
Social media ads can also be used to protect a hotel’s brand. By targeting ads to users who have engaged with the hotel’s social media accounts or who have shown interest in the hotel’s brand, a hotel can prevent competitors from using the hotel’s name or image to mislead potential customers.
For example, a hotel might target social media ads to users who have recently searched for the hotel’s name or who have followed the hotel’s social media accounts. These ads can help to reinforce the hotel’s brand and prevent unauthorised entities from using the hotel’s name or image to mislead potential customers.
Display Advertising
Display advertising can also be used to protect a hotel’s brand. By placing display ads on third-party websites, a hotel can increase its visibility and reinforce its brand image.
For example, a hotel might place display ads on travel websites or review sites to increase brand recognition and reinforce the hotel’s brand image. By displaying ads that feature the hotel’s name and logo, a hotel can prevent unauthorised entities from using the hotel’s brand to mislead potential customers.
In conclusion, a brand protection digital ad campaign is an important tool for hotels to protect their brand image and prevent unauthorised entities from using their name or image to mislead potential customers. By using search and social media advertising to target specific keywords or phrases and by using display advertising to increase brand recognition, hotels can effectively protect their brand and maintain a positive online presence. Ultimately, a brand protection digital ad campaign can help hotels to increase customer trust, drive direct bookings, and maintain a strong brand image.