Founded in 2010, Umi Digital was built with the specific aim of helping independent operators increase their revenue through direct sales from the internet.
It’s pronounced “oo-me”, not U.M.I.
The name Umi (pronounced “oo-me“), derives from the Japanese word for ‘sea’ or ‘ocean’ and, for us, is steeped in symbolism that drives what we do.
You see, the ocean is the fabric that connects the world, touching the border of every continent on earth. It is the original connector of people and the biggest source of adventure and mystery. From Christopher Columbus’ excursion to exotic foreign lands to Jacques Cousteau’s expeditions along the mysterious ocean floor, the ocean has always united humanity and ignited the imagination.
Today, the internet is in many ways the modern equivalent of the ocean – the most modern connector of people and biggest source of wonder and imagination, it is also a vast and potentially treacherous frontier for the majority of people.
Our mission is to guide you safely through the waves and help you get to where you want to be.