About us

Founded in 2010, Umi Digital was built with the specific aim of helping independent operators increase their revenue through direct sales from the internet.

It’s pronounced “oo-me”, not U.M.I.

Umi in Japanese
Umi, ocean

The name Umi (pronounced “oo-me“), derives from the Japanese word for ‘sea’ or ‘ocean’ and, for us, is steeped in symbolism that drives what we do.

You see, the ocean is the fabric that connects the world, touching the border of every continent on earth. It is the original connector of people and the biggest source of adventure and mystery. From Christopher Columbus’ excursion to exotic foreign lands to Jacques Cousteau’s expeditions along the mysterious ocean floor, the ocean has always united humanity and ignited the imagination.

Today, the internet is in many ways the modern equivalent of the ocean – the most modern connector of people and biggest source of wonder and imagination, it is also a vast and potentially treacherous frontier for the majority of people.

Our mission is to guide you safely through the waves and help you get to where you want to be.

Who-mi? Meet the core team

Steve Lowy
Co-Founder & Managing Director
Harry Fielder
Director
Tina Hutber
Project Manager
Josie Crabtree
Marketing Account Manager
Toby Fletcher
Lead Designer
Robert Besant
Business Development and Design