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Insights by: Dana Wildschrei

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Dana Wildschrei

Dana is our Operations Director at Umi. She has made it her mission to constantly challenge the status quo and champion the growth of all aspects of the agency. As part of this mission, she is also in charge of our recruitment. Dana is educated with a First-Class degree in Sociology and Intercultural Business Communication and a Distinction for her MSc in Marketing. This background allows her to provide a solid foundation of marketing theory and expertise to guide Umi's marketing technology services. When she's not busy keeping the Umi team in shape, she enjoys going on adventures in and around Hamburg with her corgi Pina, our Barketing Executive. Random fact: Dana's favourite word is Moin. Not sure what it means? Just ask - dana@umidigital.co.uk.

Web Accessibility in 2021

What is Web accessibility? The Web Accessibility Initiative defines it as “[…] websites, tools, and technologies [being] designed and developed […]

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Which metrics really impact your hotel website’s conversion rate?

When you first start out on your conversion rate optimisation journey, it’s hard to tell which numbers are vanity metrics and which metrics will actually have an impact on your end goal. With the sheer number of stats in Google Analytics, it’s easy to get a bit lost. If you are new to conversion rate optimisation here’s where you should start and what you should know. 

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The ‘Post Stay’ Hotel Email

In this blog post, you will learn what a post-stay email is and what it should contain. We will also […]

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The importance of custom events and goals in Google Analytics

Default Google Analytics is great for tracking page views, sessions and bounce rates, as well as creating stats on device and browser usage etc. This is all very important to know but it stays very generic and barely scratches the surface of what you could find out about your users. This is where custom events and goals come in. Our Operations Director Dana and our MD Harry are sharing their knowledge and experience.

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Essential WordPress Website Updates

There are three types of site updates that are regularly required to keep your WordPress site running smoothly. This article will explain what these updates are, what you should look out for before you update and how your hosting provider can/should help you with that.

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