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Insights by: Harry Fielder

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Harry Fielder

Harry is our CEO at Umi. To him, leading in tech involves bridging the gap between software and business. As a developer and marketer in equal measure, his role focuses on translating business goals into creative and robust software and marketing solutions. He loves sharing his knowledge and insights across many platforms, both virtually and in real life. In his free time, he enjoys tinkering with his custom PC, gaming and learning about new technologies. Random fact: Harry is 6 foot 8 and regularly bangs his head on the tube. Does his head hurt? Just ask - harry@umidigital.co.uk.

How to Optimise Your Hotel Website for Conversions

Imagine your website is a bucket. Before you fill it with water, you want to make sure that you remove […]

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How To Figure Out Your Direct Booking Strategy

Direct bookings are a crucial component of any hotel’s revenue strategy. By reducing reliance on third-party booking channels, hotels can […]

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How To Provide Better User Experience And Encourage Direct Bookings On Your Hospitality Website

What Should A Hospitality Website Do As the hospitality industry continues to evolve, having a strong online presence is more […]

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Why Does Server-Side Tracking Matter for Hotels?

Why does Server-Side Tracking matter for Hotels? You will have to indulge me in going into some more technical topics […]

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How will tracking and analytics change throughout 2023?

Top 5 Hotel Website Analytics Trends for 2023 Not a day goes by that our roles in hotel marketing are […]

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5 Reasons Why Hotels Love LDJs

5 Reasons Why Hotels Love LDJs In the highly competitive hospitality industry, hotels are constantly looking for ways to increase […]

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Why Should Hotels Promote Direct Booking Offers

Why Should Hotels Promote Direct Booking Offers? Hotels often rely on third-party booking sites to fill their rooms and generate […]

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How To Create A Compelling Direct Booking Offer

Why should you create a Direct Booking Offer? There are several reasons why you may want to consider offering a […]

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Answers to the 9 Most Frequently Asked Questions About A/B Testing

Answers to the 9 Most Frequently Asked Questions About A/B Testing Q: What is A/B testing? A: A/B testing is […]

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