In today’s digital landscape, it’s never been more important to build a brand that reflects your hotel to the public in an appealing, stand-out way.
But first, you need to understand what makes a brand distinctive, what you need to do to stand out, and what makes for a great hospitality brand.
At Umi, we’ve compiled a list of tips to help you on your way:
1. Defining Your Brand
Firstly, you need to understand what a brand is.
At Umi, we believe a brand is far more than your name or logo. It encompasses your product or service, from the personality and values of your hotel to your customer’s impressions and experience.
Your brand reflects who you are, what you believe in, and how you want to be perceived by your audience — it’s the forefront of your company and should replicate your vision.
When customers visit your website, they want to be met with a reliable and well-known brand which they value and trust, helping guests to feel engaged with your service.
By creating a stand-out brand that correlates with your hotel, customers are able to distinguish your service from other competitors in the industry.
2. Determine the Look and Feel of Your Brand
It’s essential to determine the look and feel of your brand design.
Choosing the right colours and logo elements enables you to set the tone of your brand (are you quirky, luxury, a relaxing escape, a slick urban hideaway?), as well as positioning you as unique amongst other popular hotel brands, setting you apart from rivals.
So, use distinctive visuals to ensure you leave a lasting impression, creating a logo so iconic that it can stand alone.
The goal should be that your brand is instantly recognisable solely based on its colour and design. With this in mind, you’ll be able to build a brand that is succinct and unique.
Don’t forget to check in on what hoteliers in the local area are doing, picking up on trends, making your brand different yet harmonious and in connection with the region.
3. Take Your Location into Consideration
Picture this: you’re nestled right by the beach front, soaking up the sun – you take a look around and your eyes land on the shimmering blues in the ocean and the golden hues of the sandy shore.
Think about incorporating these shades into your branding to evoke the seaside surroundings, making guests feel right at home.
Whilst using colours that correlate to your hotel is important in creating a familiar brand, it’s also about imagery. When people imagine your hotel they conjure up connotations of its location, enticing them to experience it first-hand.
4. The Perks of a Positive Brand Image
After taking time to build a brand, what are the perks of cultivating one successfully?
Once guests have a memorable and reliable experience with your brand, they’re likely to come back as loyal clients and make your brand reputable through word of mouth.
Your website is a platform that showcases your hotel’s unique features, amenities, and services; from the design layout, to content and functionality.
When guests navigate your website seamlessly, and book their stay hassle-free, it reflects positively on the brand and conveys reliability and attention to detail – all essential elements of a strong brand.
If you’d like to discuss a building website that epitomises your brand, get in touch with us.
Alternatively, why not check out our recent blog to find out what a brand protection digital ad campaign is?