Everyone in the hospitality and service industries is thinking about how we can safely get customers back into these locations. One of the most important factors in this is inspiring confidence, trust and a sense of safety in our customers.
A great way of doing this is using your website to display your Covid-19 policies in order to let your customers know that their health and safety is of utmost importance. But what are the best ways of doing this and what best practices should you follow whilst displaying this information? We’ll take a look at how simple but effective design can help your customers feel safe and reassured.
Why should you be doing this?
- Customers are nervous. Understandably customers are nervous about the health risks that could be involved in going back to hotels, bars and restaurants. Having easy access to the details of the new safety measures you have put in place can go a long way to reassuring them.
- It shows you are taking things seriously. If your safety policy details are front and centre on your website, it shows that this is not an afterthought and that you genuinely care about your customers’ well being.
- Make your Covid-19 policy and safety features easy to find. If these details are hidden or not easy to find, your customers could become frustrated, feel less confident and could be less likely to book with you.
- Make them easy to understand. Give clear concise information and don’t contradict yourself. If possible, also use images to help illustrate your point.
- Make yourself available to talk. Provide all the information you reasonably can, but offer to talk to your potential customers over the phone in order to offer them further reassurance.
Different ways of presenting your Covid-19 safety policies
- Pop up
A pop up is a great way of getting the information in front of your customers in an obvious and immediate way. You can choose to have all the details included in the pop up or you can keep it simple and use it as a link to your Covid-19 policy page. Just be sure that it doesn’t conflict with any other pop ups that you may have running on your site.
- Floating Widget
A floating widget is a slightly less in-your-face design but can still be very effective. The benefits of this method is that it’s a bit less intrusive in terms of size, but will “float” above the page and remain “sticky” so that is always visible on the page. This can either expand when clicked to show some information or can simply be a link to your Covid-19 policy page. As this method is less obvious than a pop-up, you should make sure that it is a nice clear, high-contrast colour. That way your customers will easily be able to find it.
- Info bar
This can be a quite subtle, but also effective way of getting your customer’s attention. The info bar is usually narrow containing just one or two lines of text. It will usually sit either just above or just below the navigation bar, and like the floating widget, you can choose to make it “sticky” so it always stays on the screen no matter where your customers are. As with the widget, make sure you use eye-catching colours so it doesn’t get overlooked.
- Info Graphic or images
A picture tells a thousand words so why not use this to help explain your Covid-19 policy. The above example from The Landmark London Hotel, provides lots of information, but does it in a way which is very clear, obvious and easy to follow.
- Accordion Content
If you have a lot of information to get across, it can be quite daunting to the customer if it is all displayed in one big chunk. A good way around this is to use accordion content. As the name suggests, this expands and contracts revealing information as and when it is required. By default, most of the content is hidden, with just a headline for each section visible, when the headline is clicked, the information relevant to tat section is displayed.This means that a customer can easily and quickly navigate to the section which is relevant to them rather than having to read through everything to find the part that they want. Just be sure to make your headline for each section clear, concise and accurate to what’s hidden within, otherwise your customers may struggle to find out what they want.
So as you can see, there are many different clever design methods and tools already available to us to help in this unique and strange situation we find ourselves in. Simply choose the method which works best for you and most importantly, make sure the information you provide is clear and accurate. This way you’ll be able to help inspire confidence in your potential customers and be welcoming them back very quickly.