Cross device compatability
The website will work seamlessly on all devices.
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Global Top 10 for Digital Agencies
Global Top 10 for Digital Agencies
Bespoke Website Development
Are you looking to take your web presence to the next level? Our bespoke websites power some of the leading hospitality businesses.
We have a very special job. Our role is to beautifully combine both function and form. Which is more important? Just ask us, and we’ll take you through our approach.
In hospitality and travel, we have the exciting challenge of portraying brand value while delivering the optimal path through the guest buyers cycle. It is only by truly understanding how and why your particular users act in certain ways, will you create a customer journey that converts? Empathy is a theme that runs throughout all our project, both with your target audience and your business, and comes from our origins as a hotel company and as intrepid travellers ourselves.
We have removed ourselves from the world of page builders and templates. The reason for this is that they lack consistency and limit your ability to scale.
We are so pleased with the new Bromley Court Hotel site. It has made a huge improvement to our guests’ experience and journey through the site
– Mariola Paszko, Revenue and Marketing Manager
The website will work seamlessly on all devices.
Our creative process draws from data across our entire network.
Deeply integrated with third parties such as tracking and booking engines.
We leverage the most popular CMS on the internet. Over 40% of the internet is.
We create beautiful, lightweight code to ensure lightning load speeds.
Our websites are scalable and designed to adapt and evolve with your business.
1
Innovation Workshop
User Research
Competitor Analysis
2
Customer Journey Map
Wireframing
Funnel Design
3
Style Guides
Mobile and Desktop Design
Interactive Prototypes
4
Modular code design
Super-fast & scalable code
Integrations
5
SEO of content
Asset optimisation
Page setup
6
Quality assurance
Cross-device testing
Domain mapping & launch
Instantly book a 30 minute meeting to discuss website development and you commercial goals
Drawing from Inbound Marketing and Growth-Driven Design methodologies, in the scoping session we explore commercial goals, develop unique buyer personas, establish key user flows and begin to deeply understand the brand.
The buyer personas directly guide the user flow to draw people from landing page to conversion. This user flow is made up of multiple micro-conversions, which are carefully considered ahead of rendered designs.
Our award-winning design team works closely with you to turn the wireframes into responsive renders. We draw from 200+ websites, a decade of experience and millions of data points to strategically integrate your brand into a design.
Our development team will turn your design into a living, breathing website. We use the very latest in web technologies to ensure it is fast, flexible and a truly bespoke website. Umi also bakes in a powerful combination of additional hotel marketing tools.
Umi optimises your content to align with a specific keyword strategy, drawing from buyer personas and commercial goals. The team also optimises all assets and sets up the pages within the content management system.
A rigorous testing phase ensures every aspect of your website is ready for public consumption and, once all the tracking and redirects are implemented, we let fly!
Your website is your 24-hour salesperson and the end-point for all your marketing activities. Simply put, it is the most important piece of sales real estate you have. As a result, it needs constant attention and optimisation to make sure it works hard for you and your business.
Once launched, Umi can support your business by becoming an extension of your marketing team to help deliver the following services:
One of our team will be in touch within 24 hours.