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Insights by: Sophia Tomalin

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Sophia Tomalin

Sophia is our Operations Director at Umi. She runs all things operations, as well as managing the marketing department, key client accounts and oversees project management. If you provide a cup of tea, she will tell you all about how to drive direct bookings to your website. Sophia graduated with a BA (Hons) in Events and Leisure Marketing from Bournemouth University in July 2019 and has worked in the hospitality industry since she was 18. In her free time, she enjoys baking, running and exploring new places. Random fact: Sophia loves Disney. A lot. Want to know her favourite character? Just ask - sophia@umidigital.co.uk.

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What is Google Analytics and where has it come from?   Google analytics is a free (Yes Free!) tool that […]

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What do you look for in a hotel?   You are going on Holiday and are selecting your perfect hotel […]

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The phrase “Have you got WiFi?” has grown into one of the most popular phrases on the planet and is […]

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The Introduction of Social Media Into Our Lives The introduction of social media platforms such as Facebook, Twitter, Snapchat and Instagram […]

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Is Snapchat’s reign beginning to die? The billion-dollar image messaging app “Snapchat” rose to fame in early 2012 and became one […]

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Our 5 Tips to Staying Safe Online

  The internet has become a massive part of our lives over the past 10 years and has become a […]

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Are hotel keycards a thing of the past?

Ever had that embarrassing moment when you can’t find your hotel key card after a long night of drinking and […]

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